July 31, 2015

Staging To Sell

Should you stage your home when you place it on the market?  There are different levels of staging that can be done.  Let's look at some research on staging.
Below are some of the findings in the National Association of REALTORS® 2015 Profile of Home Staging:
  • "Among REALTORS® who typically represent the buyer, 49 percent report most buyers are affected by home staging..."
  • "For buyers it is easier to visualize the property as a future home..."
  • "Thirty-two percent of buyer's agents believe staged homes increase the dollar value buyers are willing to offer by one percent to five percent."
Why do new home builders stage their homes and put every available upgrade into the models?  It is because we fall in love with the home when it meets our criteria.  If you watch HGTV, there are countless times when the homes are staged for the final reveal, whether it is a flip or a home improvement.
My experience with staging has been at four levels.  One listing did not receive an offer although there were numerous positive comments on the home.  The owner hired a professional home stager, rented furniture, updated one light fixture and had an offer soon afterwards, selling the home.  With another listing, a professional stager spent 3 hours moving furniture, re-arranging wall pictures, moving a vase to an off-set position in a wall niche and many other great ideas changing a eclectic home into a visually, well shown home.  The third was with a vacant home that was not selling.  Bringing in some throw rugs, furniture, pictures/paintings, clocks, and kitchen/bathroom accessories, the home soon received an accepted offer.
The fourth level that I have experienced is where the staging is done by the savvy homeowner.  The photo you see in Staging to Sellthis blog is the son's bedroom.  The kitchen and master bath were outstanding, but the owners knew that the rest of the house had to flow.  When they first showed me this bedroom, it was filled with many years of items that you normally collect growing up in the same household.  There was not a lot of light in the room and it was hard to move around.
The owners cleared the clutter and staged the room to sell.  As you can see, the room is light and airy, with plenty of space.  The red chair accents the room and brings out the red in the car's taillight in the picture, the red stripes on the bedspread and the red colors in the desk area.  The picture complements the wall color and the tailfin on the 1957 Chevy blends with the curtains and bedspread.  This home received an offer in short fashion after it was listed and the sale price is raising the bar in the neighborhood.
A suggestion to stage your home is not a comment on your lifestyle or furnishings.  People who buy a staged home will live much like you and the rest of us do day to day.  Staging is placing a shine on the home.  It is like waxing the car, polishing the chrome and putting a gleam on the tires.  To sell and bring the highest possible price, the home must look its best.
Should you stage your home when you place it on the market?  Doing so comes highly recommended!

~ David Ramey

Posted in Selling Your Home
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